Past Events

"Putting Google AI to Work for You - What's next with Google?"

With the acceleration of AI, Marketing is at an inflection point. While our core role as marketers is the same, the way we connect to consumers is changing. In this talk we'll discuss how to Put Google AI to Work for You to drive profitable growth for your business, helping you reach the right customers at the right time, with unprecedented scale and effectiveness.

We will focus on three key areas:

·    Measurement: Measure and prove success, in a privacy-first way. 

·    Media: Reach the right customers at the right time, with unprecedented scale and effectiveness. 

·    Creative: Build relevant creative at scale and speed.

About Rob Coyne:

Rob works as a Strategic Agency Manager at Google, responsible for managing and supporting New Zealand's largest Advertising Agency partners. While not at work, you'll find Rob either viewing spearfishing videos on YouTube or actually getting in the water to chase down his next kingfish.